ZENAI's machine learning experts implemented a sales management system with dynamic pricing for new and existing customers. This enables prompt reactions to market changes,
personalised offers and fair prices. The approach is founded on a precise forecast of demand and a realistic prediction of the production costs of the insurance policy. On this
basis and in combination with machine learning methods, the demand behaviour for different price and market scenarios is modelled, simulated and optimised. Furthermore, the
algorithm constantly updates the coefficients used for the calculation and learns according to the success rate of its own forecasts and proposals.