Predictive marketing based on machine learning
Every action of your customers or the absence of an action is taken into account when learning customer behaviour with predictive analytics. This makes it possible to predict when a
purchase decision is due or when customers will churn. The insights gained enable you to optimally design highly personalized offers and to deliver them to your customer via the most
efficient communication channel.
- Increase of the customer lifetime value
- Boost customer loyalty
- Optimal use of the entire product range